SAVI Basketball: How Mark Cascio Sells Coach Development for $97/Month
SAVI Basketball is Mark Cascio's Skool community for basketball coaches, the number one Sports earner with about 649 members at $97/month. A breakdown of the principles-over-plays offer, the SAVI Method, and the funnel.
SAVI Basketball is the highest earning community in Skool's Sports category, and it does not sell drills to players. It sells thinking to coaches, at $97 a month, to roughly 649 members. That price is nearly double the Sports category average, and the reason is in the positioning: this is professional development for people whose job depends on getting better, not a hobby subscription. Here is how the offer is built.
The numbers
- Sports niche (basketball coach development)
- #1 in the Skool Games Sports category
- ~649 members
- $97/mo with a 7 day free trial
- Buyer is the coach, not the player
- Positioned as principles over plays
The founder does the selling
The title on Mark's profile is doing quiet work. "Director of Coach Development" tells a visiting coach that this person's actual job is developing coaches, which is exactly the service being sold. The bio makes one promise with a deadline attached, your best season yet, and a season is a natural renewal cycle. A coach who joins in October has an obvious reason to still be there in March.
What SAVI Basketball sells
The about page qualifies hard before it offers anything. Below is the about page word for word, with the key parts numbered. Hover a number to see what each line is doing.
2✅ Sound Like You?
• You want players who can think, not just memorize.
• You struggle to turn coaching ideas into better practices.
• You believe in principles over plays.
• You want modern offense, defense, player development, & practice design.
• You enjoy learning alongside growth-minded coaches.
3🎯 Inside SAVI Basketball
• Weekly consulting calls
• ALL courses & Drill Book
• Offensive & defensive systems
• Practice plans & drills
• Film breakdowns
• Exclusive Community
• Tools you can use tomorrow
4🧩 The SAVI Method
We don't just give you information. We help you turn it into application through clear principles, game-based teaching, and proven systems.
5🚀 Start your 7-day free trial and see why thousands of coaches are building smarter teams with SAVI.
Read as a builder, the sharpest line is "Tools you can use tomorrow." Coach education has a chronic credibility problem: clinics are inspiring on Saturday and forgotten by Tuesday. Promising same-week application is the direct answer to that objection, and it is why the community can charge a professional rate rather than a hobby rate.
How they sell
SAVI sells to a buyer with a budget and a deadline. Coaches already spend money on clinics, books and video subscriptions, and their season creates urgency that no marketing needs to manufacture.
The retention mechanism is the weekly consulting call. A course library is consumed once and cancelled; a recurring call where you bring this week's actual problem is consumed every week of the season. That single item is what converts a $97 price from expensive to obvious.
Comparison: coach development options
| Factor | SAVI Basketball on Skool | Coaching clinic weekend | Video subscription site |
|---|---|---|---|
| Cost | $97/mo | $150 to $500 per event | $10 to $30/mo |
| Frequency | Weekly, all season | Once or twice a year | On demand |
| Ask your own question | Yes, on the call | Rarely | No |
| Practice plans included | Yes | Sometimes handouts | Sometimes |
| Peer group | Ongoing community | The weekend only | None |
| Applies this week | Core promise | Depends on notes | Depends on you |
Clinics are high energy and low follow-through, video sites are cheap and passive, and the recurring community sits between them with the one thing neither offers: somebody to ask on Tuesday.
The builder takeaway
Qualify on beliefs, not demographics: "You believe in principles over plays" filters harder and better than "for high school coaches." Members who join because they share a conviction argue less about price, stay longer, and post more, because the community confirms something they already think. Write the checklist your ideal member would nod at.
The formula you can copy
Sell to the professional, not the enthusiast. The same content aimed at players would command $19. Aimed at the coach whose season depends on it, it commands $97. See how to price a Skool community for where that sits.
Name your method. The SAVI Method costs nothing to name and instantly turns a library into proprietary intellectual property that cannot be found anywhere else.
Promise application, not information. "Tools you can use tomorrow" answers the real objection in every education market, which is that nothing ever gets implemented. More patterns in the top 100 Skool about pages, and if you want to build something similar, start with how to start a Skool community.
Frequently asked questions
What is SAVI Basketball?
SAVI Basketball is a Skool community for basketball coaches run by Mark Cascio, priced at $97/month with a 7 day free trial. Members get weekly consulting calls, all courses and the drill book, offensive and defensive systems, practice plans, and film breakdowns. It has roughly 649 members and is the number one earner in Skool's Sports category.
Who is Mark Cascio?
Mark Cascio is Director of Coach Development at SAVI Basketball and TOC Coach Community Director. He describes his work as helping coaches have their best season yet.
Is a basketball coaching community worth it compared to a clinic?
They solve different problems. A clinic gives you a concentrated burst once or twice a year, while a community gives you weekly access to answer the problem in front of you now. For coaches whose issue is follow-through rather than ideas, the recurring format tends to produce more change per dollar.
What does principles over plays mean in basketball coaching?
It is the belief that players should be taught decision-making rules that apply to any situation, rather than memorising set plays that break down when a defence does something unexpected. SAVI uses that conviction as its main qualifying line on the about page.
What is the lesson for other community builders?
Price to the buyer's professional stake, qualify on beliefs rather than job titles, and put one recurring live element in the offer so the subscription stays useful every week instead of being consumed once.
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