Producer Union: Aidan Crotinger Sells 10 Years of Music Deals for $99

Producer Union + is a music producer community on Skool run by Aidan Crotinger, who produces as "Halfway" and founded Splitmind and Drumify. It costs $99 per month, has 62 members and a 5.0 rating from 8 reviews, and it has generated 1,491 posts across just 8 courses. It sits at rank 32 on the Skool Games Music leaderboard.

Who is Aidan Crotinger?

Aidan Crotinger, known as Halfway, is a music producer and executive with 5 Grammy nominations, more than 3 billion streams, multiple Billboard number ones and RIAA gold and platinum plaques. He is the founder of Splitmind and Drumify.

Aidan Crotinger

Producer and executive known as Halfway. 5x Grammy nominated with 3 billion-plus streams, dozens of Billboard charting number ones and multiple RIAA gold and platinum plaques. Founder of Splitmind and Drumify, and the host of Producer Union.

The about page does something rare in the producer-coaching niche: it names the producers he has worked with, the number of records he has negotiated and the money he has collected. Specific, checkable claims are what separate this from the enormous number of anonymous "get placements" offers around it.

What does Producer Union sell?

It sells the business side of music production to producers who can already make the music. Below is the about page word for word, with the key parts numbered. Hover a number to see what each line is doing.

Read as a builder, the entire page is one argument: talent is not the bottleneck, deals are, and here is a man who has done 400 of them. No feature list, no bonus stack, no countdown. The offer is the person, and the proof is arithmetic.

Why does a 62-member room have 1,491 posts?

Because the product is conversation. Producer Union averages roughly 24 posts per member against only 8 courses, which is the signature of a room where the value is in threads and deal questions rather than a video curriculum.

That ratio is also the retention mechanism. A course library gets finished and cancelled. A deal question does not have a last episode, because every new record, split and contract creates a fresh one. Small room, high posting rate and a founder who answers is a structure that survives on renewals rather than launches.

Producer Union compared with the usual producer education

Most of what a producer can buy teaches sound. This teaches paperwork and access, which is a different market.

The last row is the real competitor. What Producer Union sells is a cheaper, non-exclusive version of the relationship most producers spend years failing to get, at a fixed monthly price rather than a cut of their publishing.

The formula you can copy

Lead with checkable numbers. "400 major records, several million in publishing, over a million in producer fees" is specific enough to be disproved, which is exactly why it is believable. Vague credentials read as marketing; precise ones read as fact.

Qualify upward, not downward. "For skilled producers" excludes beginners on purpose. A smaller, more capable room posts more, gets better results and complains less, which is how 62 members support a $99 price.

Put a call before the checkout. A booking link at the top of a $99 offer looks like overkill until you realise it is a filter and a research tool at once. Compare the credential-led approach with Music Funding Academy and Black Suit Music, and see how the Music board prices overall in the Skool Games leaderboard.

Frequently asked questions

What is Producer Union?

Producer Union + is a Skool community for working music producers, founded by Aidan Crotinger, known as Halfway. It costs $99 per month and focuses on the business side of production: deals, splits, producer fees, publishing and placements, rather than beat-making technique. It has 62 members and 2 admins.

Who is Aidan Crotinger, and what has he done?

According to the community's about page he is 5 times Grammy nominated with more than 3 billion streams, dozens of Billboard charting number ones and multiple RIAA gold and platinum plaques. He founded Splitmind and Drumify, and says he has negotiated over 400 major records, several million dollars in publishing deals and over a million dollars in producer fees.

How much does Producer Union cost?

$99 per month. The about page also offers a free question call by Calendly before joining.

How do music producers get placements?

Placements come from relationships and paperwork more than from beats: knowing A&Rs and managers, understanding splits and publishing, and being consistent enough to be called twice. That is the specific gap Producer Union is built around, which is why its about page argues that talent alone is not what separates known producers from unknown ones.

What is the lesson for other community builders?

Charge for the bottleneck. Producer Union's members can already make music, so teaching more craft would be a weak offer. Selling access, deals and a decade of expensive mistakes is what supports $99 per month in a room of only 62 people.