Social Skills Decoded: $19 Sticker, $46.28 Per Member

Social Skills Decoded is Giovanni The Coach's dating and social skills community on Skool, and on 6 September 2026 it held 503 members and earned $23,278.42 in monthly recurring revenue, ranked 2nd in Relationships and 263rd globally. The published price was $19 a month. Revenue per member was $46.28, which is 243.6% of that price, and the reason is printed in the room's own configuration: it runs three membership tiers.

That gap is the most useful thing on this page. The number a shopper sees on a tiered Skool room is the cheapest door, not the average sale, and this room is the clearest public demonstration of the difference we have measured.

Who is Giovanni The Coach?

Giovanni The Coach is the founder of Social Skills Decoded, listed on Skool under the handle giovanni-the-coach, with a profile located in Taiwan showing 2.7k contributions, 2k followers and 205 following. The profile carries no bio text at all, which is unusual for a founder at this rank.

The dates are the notable part. The profile records a join date of 13 September 2025 and the community was created on 18 September 2025, five days later. Whatever came before it happened somewhere other than Skool, and the about copy states the credential directly instead: "I'm a 15+ year dating coach who's helped 750+ men worldwide date freely."

Giovanni The Coach

Founder of Social Skills Decoded, created on Skool on 18 September 2025 and staffed with six admins. The Skool profile lists a location of Taiwan, a join date of 13 September 2025, 2.7k contributions and 2k followers, and carries no bio text. The 15+ years of coaching, the 750+ men helped, the Skool Games Winner line and the member testimonial quoted below are the community's own published statements and we have not verified any of them. The member count, the $19 price, the tier configuration, the post count and the revenue in this piece come from the live about page and Skool's public Games board, both read on 6 September 2026.

What does the about page say?

It leads with an award, then spends its first third telling the reader what the problem is not. Below is that copy as published, with emoji replaced by plain markers, em dashes set as plain rules, the escaped parentheses set as plain brackets and curly apostrophes set straight. No wording was changed, dropped or supplied, and no headings were added. Hover a number for our reading.

Why is revenue per member 2.4 times the advertised price?

Because $19 is the cheapest of three tiers, and Skool publishes only the cheapest. The room's membership product configuration lists three active products under the tiers model, named standard, premium and vip, and the about page shows a single figure of $19 a month. Revenue per member of $46.28 is what the blend of those three tiers actually collects.

This is worth stating plainly because it inverts a reading we use constantly. In a single price room, revenue per member above the sticker is strong public evidence that annual plans or higher tiers are occupied. In a tiered room the sticker is not the price at all, it is the floor, so the comparison tells you the shape of the tier mix rather than whether anyone upgraded.

What it cannot tell you is the actual tier prices, and we will not guess them. The higher tiers are not published logged out, so the honest statement is bounded: at 503 members and $23,278.42 collected, the average paid seat is $46.28, and the entry door is $19. Everything between those two facts is the tier structure doing its work. Our guide to Skool membership tiers covers how the mechanic is configured, and how to price a Skool community covers when adding a second price is worth the complexity.

What does six admins for 503 members buy?

It buys the one deliverable on the list that cannot be recorded. "Weekly Mock Dates With Models" is a scheduled human appointment, and unlike a course or a vault it costs the same every single week no matter how long the room has existed. Live weekly training and accountability calls sit in the same category, as does profile feedback.

That is the structural reason this room carries 83.8 members per admin while a reference library elsewhere on Skool carries fifteen hundred. Delivery that degrades as members arrive forces either more staff or a capped roster, and the about page chooses to advertise the cap: "Spots limited to maintain quality." Whether or not the cap is real, it is the consistent thing to say when your product is appointments.

The feed backs it up. 3,093 posts across 353 days is roughly 8.8 a day, and at 6.15 posts per member it is the highest per member posting density in this batch, which is the pattern you would expect from a room built around weekly commitments rather than a shelf of recordings.

The formula you can copy

Put the cheapest tier on the door. $19 buys the click; $46.28 is what the room actually collects. A low entry price on a tiered room is a shop window, and it beats a single mid price at the only job a listed price has, which is getting a stranger to read the next line. Just do not confuse the window with the till.

Deny the two objections before you pitch. "It's not your looks. It's not your money." disqualifies the reasons a reader has already decided this will not work for them. Three denials cost three lines and they buy the rest of the page.

Borrow a credential the platform issues. This founder's profile has no bio, so the page opens with Skool Games Winner instead. A platform award is checkable, dated and not self awarded, which is exactly what a page needs when the personal credential is unverifiable by design. See the top 100 Skool about pages formula for how the highest performing pages sequence proof.

Sell the appointment, staff for the appointment. If your headline deliverable is a live weekly session, six admins for five hundred members is not overhead, it is the product. Decide which side of that line you are on before you set a price, because the staffing follows the promise and not the other way round.

Frequently asked questions

What is Social Skills Decoded?

It is a dating and social skills community on Skool founded by Giovanni The Coach on 18 September 2025. On 6 September 2026 it listed 503 members, six admins and 3,093 posts, and ranked 2nd in the Relationships category and 263rd globally with $23,278.42 in monthly recurring revenue. The published offer includes weekly mock dates with models, weekly training and accountability calls, a 30 day social circle system and online dating profile feedback.

How much does Social Skills Decoded cost?

$19 a month is the only price published on the about page, and it is the entry tier. Skool's membership product data shows three active tiers on this room, named standard, premium and vip, and the prices of the upper two are not published logged out. Revenue per member on 6 September 2026 was $46.28, which is 243.6% of the $19 shown, so the average paid seat costs substantially more than the advertised figure. Check the current tier prices on the community's own page before buying.

How much does a dating coach cost?

There is no standard rate, because the field is unregulated and pricing runs from group memberships to one to one retainers. On Skool specifically, the three Relationships rooms we read on 6 September 2026 published $19, $27 and $35 a month, and the average paid seat across them collected $46.28, $31.79 and $32.00 respectively. One to one dating coaching sold outside a community platform typically costs many multiples of those figures.

Is it worth hiring a dating coach?

Nobody can answer that for you, and be sceptical of anyone who tries. What you can do is check what is actually being sold. Recorded courses and written frameworks are cheap to deliver and cheap to buy; live appointments, personalised feedback and small group work cost the coach real time and are priced accordingly. Results claims in this field are unaudited by anyone, including the platform, so weigh the deliverable rather than the promise.

What does Skool Games Winner mean?

The Skool Games is Skool's own competition and leaderboard programme, and a winner line on an about page refers to placing in it. It is a platform issued credential rather than a coaching qualification, which is why it is useful proof of traction and no proof at all of teaching ability. Our guide to the Skool Games leaderboard top earners covers how the ranking is calculated.

Why does revenue per member exceed the listed price on some Skool communities?

Two reasons, and they are different. In a single price room, revenue per member above the sticker means annual plans or legacy prices above the current one are occupied, which is the only public proof from outside that paid seats exist. In a tiered room like this one, the listed price is only the cheapest tier, so the excess simply reflects members sitting on higher tiers whose prices are never shown publicly.