Secret Conversations: Jared Laurence's $37 Skool Room

Secret Conversations is Jared Laurence's Skool community teaching dating skills to men, priced at $37 a month after a free trial, and it runs twelve admins on $1,941.00 of monthly recurring revenue. On 1 September 2026 it held forty-third place in Relationships on the Skool Games board with 861 members, and it carries both the largest staff and the smallest revenue-per-member figure of the five rooms in this batch.

Who is Jared Laurence?

Jared Laurence is the founder and the coach the page is built around. His Skool bio describes him as CEO of Modern Success and a dating coach for men.

Jared Laurence

CEO of Modern Success and a dating coach for men, per his Skool bio. The about page adds a credential paragraph: a trained therapist with twenty years in the field, more than 7,000 men coached, more than 400 marriages attributed to the work, and appearances on a list of US television networks. Those figures are the business's own, no licensing body or jurisdiction is named alongside the therapist description, and we report all of it as published rather than as verified. His name has real search demand, and so does the review query on his company.

He is not the only coach named. A second, Anna, runs a weekly call on fashion and online dating, and the premium tier names a further group who run practice sessions. That is the beginning of the explanation for the staffing.

What does the Secret Conversations page sell?

A named system, a credential paragraph, and a premium tier whose deliverables are live practice with other people. What appears next is the community's copy exactly as written, with its decorative lettering flattened for the reason set out at the end. The five numerals belong to us; hover one for the note behind it.

Twelve admins on $1,941 is not overstaffing

$1,941.00 of monthly recurring revenue across twelve admins is $161.75 per admin per month. On any normal reading that is a room in trouble, and it is not.

The reason is in the premium tier. Two weekly roleplay and flirting practice sessions with a named group of people are not content, they are a service delivered live by humans, and the humans have to be in the room. A second coach runs her own weekly call on a separate subject. Retreats are named as an inclusion. If the staffing is there to deliver those sessions, then headcount is cost of goods sold rather than overhead, and counting admins against revenue is the wrong ratio entirely. The page does not say what the twelve admins do, how many are paid, or whether some are volunteer moderators, so this is a reading of the offer rather than a statement about the payroll.

It is the cleanest illustration we have found of a principle this lane keeps producing from different angles. The promise sets the staffing. How Couples Heal, which we broke down last week, runs 1,871 members on a single admin because what it promises is a library of recorded sessions; a room that promises live practice with people cannot do the same at 861. Neither is better managed than the other. They are selling different things and their org charts say so before their pricing does.

The lowest share of sticker in this batch

$1,941.00 across 861 members is $2.25 of monthly recurring revenue per member against a $37 button. That is a share of sticker of about 6.1%, which means revenue equal to roughly 52 members at full price on a roster sixteen times that size.

We have measured lower twice: Cooperation Collective at 3.2% and Art of Femme at 3.8%. What separates this room from both is that the gap has a published explanation. There is a free trial on the door and Skool's data lists two membership products, a standard and a premium. A room with a trial and tiers accumulates a roster that is not the same thing as a customer list, and the 861 figure counts current members of the room, not current payers.

We are not going to convert that into a paying-member count, because the tier prices and the trial-to-paid split are not published and the arithmetic rules nothing out. The useful reading is directional: on a page like this one, member count is a marketing number and revenue is the accounting one, and only the second is being reported by the Games board.

The growth column is the strongest number here. The thirty-day change is +$887.00 against a base of $1,054.00, a rise of about 84%, the largest proportional gain of the five rooms in this batch and one that nearly doubled the room in a month. Divided across 466 listed visitors, current revenue is $4.17 apiece, the highest ratio here, on the smallest traffic figure here. No timeframe accompanies that visitor figure on the board, which makes the result a comparison of two printed numbers and nothing like a conversion measure.

Selling against the category's own register

"Without vague alpha advice" does a lot of positioning in four words, and it is worth separating from the credential paragraph above it.

Dating advice for men is a category with a reputation problem, and every buyer entering it knows what he is afraid of finding. Naming that register and rejecting it lets a page take a position against the whole field without naming a single competitor, which is both safer and more effective than a comparison would be. The credential paragraph, the therapist framing and the marriages figure all point the same way: this page is trying to sell to the man who wants the skill and is embarrassed by the genre.

The claims themselves need care from us and from any reader. A trained therapist with twenty years, more than 7,000 men coached, more than 400 marriages and six television networks are five specific assertions, and specific assertions are the ones that ought to be sourced. Neither page names a licensing body, a jurisdiction or a registration number alongside the therapist description, and no methodology is given for attributing marriages. We report them because we reproduce about copy as published, and we flag them because these are exactly the sentences an answer engine lifts without the hedge.

The formula you can copy

Open on the failure, not the fantasy. Freezing, overthinking, being ghosted after getting a number. Three behaviours the reader recognises beat any description of the outcome he wants.

Name the register you are not. If your category has a reputation your buyer is embarrassed by, saying so is a stronger position than any feature list, and it costs you nothing but the customers you did not want.

Put people, not files, in the premium tier. Upgrading from content to more content is the weakest ladder there is; upgrading from content to live practice with staff is the one people renew for. On the money side, how to price a Skool community covers where $37 sits, Skool membership tiers covers building the rung above, convert free Skool members to paid covers the gap between a roster and a customer list, and Cooperation Collective is the room where that gap is widest of all.

Frequently asked questions

What is Secret Conversations on Skool?

It is Jared Laurence's private Skool community teaching dating skills to men, built around a course called the Attraction Ladder. Membership lists weekly group coaching, a second weekly call on fashion and online dating with a coach named Anna, and a member map for finding practice partners nearby. At the time of writing it held 861 members and twelve admins.

How much does Secret Conversations cost?

$37 per month after a free trial. Skool's data lists a second, premium membership product for the community whose price the about page does not publish; the premium tier adds twice-weekly live practice sessions, retreat access and an approach masterclass.

Is a dating coach for men worth it?

That depends on whether your obstacle is knowledge or practice. Rooms like this one bet that it is practice, which is why the premium tier here is built around live sessions with staff rather than around more modules. Costs across the category vary from memberships in the tens of dollars to one-to-one programmes in the thousands.

Who is Jared Laurence?

The founder of Secret Conversations and, per his Skool bio, CEO of Modern Success and a dating coach for men. His about page describes him as a trained therapist with twenty years in the field who has coached more than 7,000 men and been featured on several US networks. Those are his own published statements, unverified by us.

Why does a community with 861 members earn only $1,941 a month?

Because a member count is not a customer count. This room runs a free trial and Skool's data lists two membership products, so the roster includes people who are not on the $37 plan. Revenue per member works out at $2.25, and the split between free, standard and premium is not published.

How many admins should a Skool community have?

As many as the promise requires. A room selling recordings can run on one admin at almost any size. This one carries twelve because its premium tier promises twice-weekly live practice sessions with a staffed group, which is a deliverable that costs headcount every single week.