Eternal Life Tribe: The $150K/Month Spiritual Skool Community

Skool is not only for AI and money-making. One of its highest-earning communities is a spiritual one. Eternal Life Tribe, run by Samuel B. Lee, gathers 4,000+ "truth seekers" into what it calls a sacred online temple, and it sits among the top earners in Skool's Spirituality category with roughly $153,839 per month in tracked recurring revenue. It is proof that a devoted niche and a recurring practice can out-earn most business communities.

The founder does the selling

Samuel B. Lee

The teacher and guide behind Eternal Life Tribe, leading a program of self-realization, breathwork, and spiritual practice. In a spiritual community, the founder is not a coach, he is the figure members gather around, and that centrality is the whole model.

In spirituality, people do not subscribe to a curriculum, they subscribe to a guide and a group. Samuel Lee is the center of gravity: the bi-weekly live Q&A, the DNA activation program, the ceremonies. Members stay because belonging to the tribe and practicing together is the product, not a set of videos they could binge and cancel.

What Eternal Life Tribe sells

The about page sells identity and ongoing practice, not a course. Below is their about page word for word, with the key parts numbered. Hover a number to see what each line is doing.

Read as a builder, this is the spirituality playbook: sell an identity and a transformation, make belonging to the group the product, anchor it with a signature program and a central figure, and retain with recurring live ritual. There is nothing to "finish," so people keep paying.

The funnel, step by step

Eternal Life Tribe converts on identity and community, and retains on recurring practice.

The retention driver is ritual. Prayer circles, breathwork, and bi-weekly Q&A create a rhythm members build into their lives. A practice you do every week is not something you cancel, which is why a spiritual community can quietly clear six figures a month.

The formula you can copy

Sell an identity, not a course. "Become your highest self" retains far better than "watch these lessons," because there is no end state to reach and cancel.

Be the center, on a schedule. A founder-led weekly ritual (Q&A, circle, session) is the retention engine. People stay for the guide and the group. See how to use the Skool calendar and run live calls.

Add a resource vault. Books, tools, and recommendations deepen value and open soft paths to further offers. For where this sits among the biggest earners, see the top of the Skool leaderboard.

Frequently asked questions

What is Eternal Life Tribe?

A paid Skool community by Samuel B. Lee for spiritual seekers, centered on self-realization, breathwork, and group ritual. With 4,000+ members it is one of the highest-earning communities in Skool's Spirituality category, around $153,839/month in tracked MRR.

Who is Samuel B. Lee?

The founder and guide of Eternal Life Tribe, who leads its signature self-realization program, live Q&As, and ceremonies.

Can a spirituality community make money on Skool?

Yes. Eternal Life Tribe is proof that a devoted niche plus recurring practice can out-earn most business communities, because identity and belonging retain members far longer than a course does.

Why does a spiritual community retain so well?

Because the product is ongoing practice and belonging, not information. Weekly rituals and a central guide give members a reason to keep showing up and paying, with no natural point to churn.