Tennis 360: The $70/Month French Skool Community Run by an Ex WTA Pro

Tennis 360 is a private Skool community with 114 members at $70 a month, run entirely in French by Pauline Payet, a professional player and former world number 577 on the WTA tour. It sits in the top 30 of the Skool Sports category with fewer members than almost anything near it, which tells you the price is doing the work. It is also one of the clearest examples on the platform of a non-English community out-earning larger English ones.

The founder is the proof, and the proof is a number

Pauline Payet

Professional tennis player, number 36 in France and formerly 577th in the world. Her Skool bio reads: "Joueuse de tennis professionnelle, N°36 française et ex 577 mondiale. J'aide les passionnés à progresser au tennis." She is also a Skool Games winner, and has coached for more than 10 years.

A world ranking of 577 sounds modest until you consider who her buyers are. Her members are club players trying to climb the French national classification. To them, someone who has actually held a WTA ranking is not a distant celebrity, she is the exact person who has already crossed the gap they are standing in front of. Verifiable and slightly-out-of-reach beats famous and unreachable, every time.

How Tennis 360 sells

The page opens on three failure states, not on a promise, then names a measurable outcome that the French tennis system already keeps score of. Below is the about page word for word in the original French, with the key moves numbered. Hover a number to see what each line is doing.

The tagline under the community name is the sharpest line on the page: for tennis players who want to gain between 2 and 5 ranking levels a year while enjoying the court more. It pairs a number the French federation publishes with an emotion, and it does it in one sentence.

Why the French language is an advantage, not a limit

Most owners assume writing in a language other than English shrinks the market. On Skool the opposite often applies, because the constraint that matters is competition, not audience size.

Skool now ships its interface in French, which removes the last piece of friction for a member who does not read English. The result on this page is a community of only 114 members holding a price most English sports communities in the same top 50 do not attempt.

The price is the strategy

At $70 a month, 114 members is a meaningful business. Compare it with the low-price end of the same category and the difference in what each model demands becomes obvious.

A $9 community needs thousands of members and lives or dies on churn. A $70 one needs about a hundred and lives or dies on whether the founder shows up. Payet chose the model where her ranking, her time and her judgement are the product, which is the model a credentialed individual should almost always pick.

The formula you can copy

Lead with the failure state, not the promise. Three plateau symptoms in the first line do more qualifying than any headline claim.

Put the plan before the library. The stated pain was not knowing what to work on, so a personalised action plan is listed ahead of 100 videos.

Name your recurring format. "Sur le grill" is a monthly guest slot with a name, which is what makes it feel like an event instead of a calendar entry. See how another coach-led sports community structures the same thing in Ina's Dance Academy, how pricing decisions like this get made in how to price a Skool community, and what Skool's language rollout changed in the Skool languages update.

Frequently asked questions

What is Tennis 360 on Skool?

Tennis 360 is a private French language Skool community with 114 members at $70 a month, run by professional player and coach Pauline Payet. Members get a personalised action plan, more than 100 videos on technique, tactics, mental game and competition, one live coaching session a week, point construction analysis, and a monthly guest session called "Sur le grill".

How much does Tennis 360 cost?

$70 per month. That is at the higher end of the Skool Sports top 50, where prices more commonly sit between $9 and $49.

Who is Pauline Payet?

A French professional tennis player, currently number 36 in France and formerly ranked 577th in the world on the WTA tour. She has coached for more than 10 years, states that she has worked with more than 230 players, and is a Skool Games winner.

Is Tennis 360 in English?

No. The community, the about page and the coaching are all in French. Skool's own interface is now available in French, so a member who does not read English can sign up and navigate without friction.

Can a non-English Skool community really compete on the leaderboard?

Yes, and this one does it with only 114 members. A smaller language market usually comes with far less competition, which means a good about page ranks more easily in discovery and there is no free English substitute pushing the price down. Several communities in the Skool top 100 operate in Portuguese, Spanish, German and Hungarian.