Relationship Skool: Jake Maddock's $97 Community Breakdown

Relationship Skool is Jake Maddock's community for people who want what he calls a 10/10 relationship, priced at $97 a month after a seven day free trial. It was created on 9 July 2026, which made it 53 days old when these figures were read, and it had already pulled 11,354 visitors. Seventy-five members were listed on 31 August 2026 against $5,506.75 of monthly recurring revenue, which puts the room nineteenth in the Relationships category on Skool's Games board.

Who is Jake Maddock?

Jake Maddock is a relationship coach who describes himself on Skool as a coach, husband and father. His profile bio reads "Relationship Coach. Helping people stop repeating the same patterns and build a real 10/10. 10,000+ clients since 2018." The client figure is his own, and it is not verified here. Autocomplete around his name on 31 August 2026 returned reviews and coaching queries, which is the pattern of a coach with public visibility rather than a purely paid-traffic operation.

Jake Maddock

Relationship coach, husband and father, working since 2018 by his own account and claiming more than 10,000 clients in that time. The community he runs is only weeks old, but the traffic arriving at it is not the traffic of a standing start, which is the clearest signal on the page that the audience predates the room.

Fifty-three days is an unusually short life for a room already carrying five figures of annualised revenue. The +$2,037.00 thirty day change against a base of $3,469.75 is a rise of 59% in a month, and it is the largest proportional gain in this batch.

What does Relationship Skool sell?

A skill framing of something most buyers experience as luck. The page's argument is that nobody was ever taught this, so the gap is education rather than character. What follows is the sales page word for word. Five numbered markers flag the load-bearing lines; hovering one explains the job that line does.

The name is the most expensive decision on this page

Typed into Google on 31 August 2026, "relationship skool" returned suggestions for relationship school, relationship school podcast, relationship school jayson gaddis and the relationship school reviews. Not one of them belongs to this community. Autocomplete varies by person and place, so treat that as one reading rather than a universal result, but the direction of it is not subtle.

Skool rooms inherit the platform's deliberate misspelling, and in almost every niche that is harmless. Here it is not, because The Relationship School is an established brand in the same category with a podcast, a founder name and years of accumulated search history. A buyer who remembers the room's name and searches for it lands on a competitor, and a founder who wants to rank for their own brand is competing against a corrected spelling that Google will apply automatically. The room's real assets are the founder's own name, which does return him, and the numeric slug it actually lives on.

The lesson is not that the name is bad in a sales conversation. It is memorable and it says what it is. It is that memorability and searchability are different properties, and this page optimised for the first.

Highest traffic in the batch, lowest revenue per visitor

11,354 visitors against $5,506.75 of monthly recurring revenue works out at $0.49 of MRR per listed visitor, which is the thinnest ratio in this batch by a wide margin.

Skool does not publish the window that the traffic column covers, so this is a ratio between two published numbers and never a conversion rate. Read alongside the other rooms measured on the same day, it is still informative: Quietly Becoming produces $7.59 per listed visitor on 712 visitors, and She Rises produces $3.46 on 2,164. Relationship Skool is buying or attracting far more attention per dollar earned than either, which is what a 53 day old room with a $97 price and a seven day trial should look like while its first cohorts are still deciding.

Why the free assessment sits above the price

Because it converts a decision about money into a decision about a finding.

An assessment is the cheapest high-value thing a coach can give away: it costs one conversation, it produces something specific about the person rather than about the product, and it ends with a recommendation the prospect asked for. It also does the qualifying work that a $97 price would otherwise have to do at the door, which matters when the room is new and cannot yet lean on social proof. There were no public reviews on the page when we read it, and the assessment is doing the job reviews will eventually do.

The formula you can copy

Write both sides of the market in one paragraph. The quiet marriage and the serial almost-relationship feel like different products to the people living them, and they are not: the same missing skill produces both. Naming both costs two sentences and roughly doubles who qualifies.

Give away the diagnosis and charge for the practice. It is the oldest structure in coaching and it survives because a diagnosis is genuinely valuable and genuinely cheap to deliver once.

Check your name in autocomplete before you commit to it. Search demand is the one asset you cannot rename later without losing what you have built. For the platform mechanics behind all of this, see how the Skool free trial works, what a room like this pays to run in how much Skool costs, and how new rooms climb in the Skool Games leaderboard.

Frequently asked questions

What is Relationship Skool?

Relationship Skool is Jake Maddock's Skool community for people who want to improve a relationship or build a better one from scratch. It lists weekly live coaching with the founder, daily accountability, material on communication, attachment, boundaries, masculine and feminine energy and partnership, and a free one to one relationship assessment. Seventy-five members and two admins were listed at the time of reading.

How much does Relationship Skool cost?

The about page states a seven day free trial, then $97 per month, cancel anytime. That is the highest monthly price among the Relationships rooms measured on 31 August 2026.

Is Relationship Skool the same as The Relationship School?

No. The Relationship School is a separate and older brand associated with Jayson Gaddis, and it is what Google's autocomplete returns for almost every spelling of this room's name. They are unconnected businesses in the same category, which is exactly why the naming overlap matters for anyone trying to find the Skool room.

Is a relationship coach the same as a relationship therapist?

No. Therapists hold a licence issued by a regulating body and are trained to assess and treat clinical conditions; coaches generally do not and are not. Coaching can be useful for skills, habits and accountability, and it is not a substitute for clinical care. This is general information, not advice about your situation.

Does a seven day trial work at a $97 price point?

The evidence on this page is early rather than conclusive: the room grew 59% against its opening base in the thirty days measured, on the largest visitor count in its batch and the lowest revenue per visitor. A trial at a high price front-loads volume and defers the verdict, so the number worth watching is the next month's retention rather than this month's growth.

What is the single most transferable idea here?

Reframing luck as a skill. It is the sentence that turns a permanent condition into a purchasable one, and every other element on the page, including the price, follows from it.