LBP Soccer Academy: The $79/Month Skool Community Selling Soccer IQ, Not Skills

LBP Soccer Academy is a private Skool community with 138 members at $79 a month, run by Frank Lee, a Q1 2026 Skool Games winner. What makes it worth studying is not the price, it is the target. Almost every youth soccer product sells touch, speed or finishing. LBP sells game intelligence, and it sells it to parents using a deadline: between ten and sixteen, players either build football intelligence or they do not.

The founder sells a coaching philosophy, not a personality

Frank Lee

Founder of LBP Soccer Academy and a Q1 2026 Skool Games winner. His stated approach is "deliberate learning through defined coaching". He runs the community alongside Phil, an A Licence coach, and Louie, a club director.

Most sports communities are built on one recognisable athlete. LBP is built on a coaching staff, which is a different and more durable structure: the credibility does not depend on any single person's competitive results staying current, and three named coaches make four calls a week believable.

How LBP Soccer Academy sells

The page is short, and every line is doing a job. Below is the about page word for word, with the key moves numbered. Hover a number to see what each line is doing.

Read as a builder, the whole page rests on line two. "Between 10 and 16, players either build football intelligence or they don't" is a developmental window, and windows close. It converts an optional purchase into a timed one without a countdown timer, a discount, or any pressure language at all.

Why "soccer IQ" is a smarter niche than skills

Skills coaching is the most crowded corner of youth sport. Game intelligence is harder to teach, harder to fake, and almost impossible to buy locally.

That last row is the commercial point. A parent can find twenty local skills coaches, but almost nobody near them is running weekly match analysis with an A Licence coach, so $79 stops being compared to a local hourly rate.

The funnel, step by step

LBP converts on a closing developmental window, and retains on a fixed weekly schedule.

Four calls a week is heavy delivery for $79, but it is also the retention engine. A member who attends Monday, Tuesday, Wednesday and Thursday has built the community into their family's routine, and routines are far stickier than content.

The formula you can copy

Sell the thing that cannot be bought locally. If your buyer can find your offer down the road, you are competing on price. If they cannot, you set it.

Publish the schedule. Named days beat "weekly calls" because the reader can picture their week changing.

Show a sold-out tier. A VIP cohort marked sold out proves demand and makes the standard tier the sensible choice rather than the cheap one. On tier design, see how to price a Skool community and the Skool freemium model, and compare with the elite end in SC2 Academy.

Frequently asked questions

What is LBP Soccer Academy?

LBP Soccer Academy is a private Skool community for youth soccer players, founded by Frank Lee, with 138 members. The standard tier is $79 a month and includes four weekly group calls, a training library and full community access, with coaching from Frank, Phil (A Licence) and Louie (club director).

How much does LBP Soccer Academy cost?

$79 per month for the standard tier. A VIP Fall Season Cohort also exists but is listed as sold out on the about page.

What is soccer IQ and can it be taught?

Soccer IQ is a player's decision making: reading the game, positioning, recognising patterns and choosing the right action. LBP's position is that it is trainable between roughly ten and sixteen, and their method is match analysis and feedback rather than technical drills.

What is a Skool Games winner?

The Skool Games is Skool's own monthly and quarterly competition ranking communities by growth. Frank Lee's bio lists LBP as a 2026 Q1 winner, which is a platform-verified result rather than a self-reported claim.