How a Fantasy Crochet Skool Got 98% of Its Members From Skool Itself

Here is a Skool community that proves the platform is not only for business gurus. The Fantasy Makers Guild is a $5-a-month community for people who crochet fantasy characters from the books they love. Its founder had gone back to work and was getting almost no signups on her own. Then Skool's Growth Boost took over and, by Skool's own account, drove around 98% of her members. It is one of the cleanest examples of why a hyper-specific niche wins. (Update, August 2026: the community now charges $15/month with a free trial and sits at 262 members; the price-raise story is below.)

The founder does the selling

Lizzie Townsend

Runs The Fantasy Makers Guild, a community for bookish crocheters and amigurumi makers. She was featured on Skool News after Growth Boost filled her community while she had gone back to a day job.

Lizzie's story is the reason this one matters. She was not running ads or building a big audience. She had a genuinely good, genuinely specific community and a day job. Growth Boost did the traffic, and by Skool's account her phone was going off at work with new signups. It is proof that a small, focused creator can win on Skool without becoming a full-time marketer.

What The Fantasy Makers Guild actually sells

The about page reads nothing like a business community, and that is exactly why it converts. Below is their about page word for word, with the key parts numbered. Hover a number to see what each line is doing.

To anyone not into fantasy crochet, this makes no sense, which is the entire point. To the exact right person, it is irresistible.

Why Growth Boost loved it: the funnel

The Fantasy Makers Guild barely has a funnel of its own. Skool built one for it.

When someone into fantasy crochet sees an ad for a fantasy crochet community, it does not feel like an ad. It feels like it was made for them, so they click and join. That is why the tighter the niche, the better Growth Boost works, and why 98% of the members could come from Skool itself.

The formula you can copy

Go narrower than feels comfortable. The instinct is to broaden ("crochet") to reach more people. The opposite wins on Skool, because specificity is what makes the ad and the about page feel personal.

Price for volume when the niche is small. At the original $5 a month, the barrier to join was almost nothing, so Growth Boost traffic converted and the low price was offset by easy signups. Once the machine was proven, the price tripled to $15 with a free trial absorbing the friction.

Make the value recurring. New patterns every month and a community to belong to are why a low-priced member stays for many months. For the mechanics behind the traffic, read how Skool Growth Boost works.

Update, August 2026: the $15 price raise and the 21-signup image tweak

The $5 era did its job and ended. In August 2026 Lizzie moved the community from $5/month to $15/month with a free trial, and conversions initially stalled: a full week of zero signups. She then posted in Skoolers (Tiny About Page Tweak Lead to 21 Signups, 185 upvotes) that three small about-page image tweaks turned it around: 21 free-trial signups in the next 5 days.

The tweaks: she swapped her photo to one holding a Harry Potter doll she made (an instantly recognizable character instead of an obscure one), replaced the slogan with a statement that the community uses no AI in pattern development (a direct answer to the fake AI-pattern problem plaguing crochet marketplaces), and emphasized the crochet hook so the niche reads at a glance. She also reported Skool Network still driving 75% of traffic and converting 95% of signups, plus her first signup from self-run ads. Her takeaway, and ours: the first image is the hook that decides whether the about page copy gets read at all. The full pattern is in how to write a Skool about page.

Frequently asked questions

What is The Fantasy Makers Guild?

A Skool community by Lizzie Townsend for people who crochet fantasy and book-inspired characters (amigurumi). It was $5 a month when featured on Skool News; as of August 2026 it is $15/month with a free trial and 262 members. Members get new patterns monthly, video tutorials, and a community of fellow crafters.

How did it get its members?

By Skool's own account, around 98% came from Skool Network through Growth Boost, Skool's system that runs ads to communities. It was featured as a Growth Boost win on Skool News.

Why does such a specific niche work on Skool?

Because Growth Boost can match a hyper-specific community to exactly the right person. "Fantasy crochet" feels made-for-you to the right viewer, which drives clicks and signups a broad niche never could.

Do you need a big audience to succeed on Skool?

No. Lizzie had gone back to a day job and was getting few signups on her own. A clear, specific community plus Growth Boost did the rest.