NMO: How Jack Liu Built the Biggest Chinese Men's Self-Improvement Community on Skool at $69/Month

NMO (男兒幫, "the brotherhood of men") calls itself the strongest men's growth community in the Chinese-speaking world, and it monetises like a classic info offer: a $4,999-per-year value stack sold as a $69/month membership. Jack Liu has 588 members paying for discipline, fitness, and wealth programs. This breakdown covers the stack, the about page, and the free-to-paid funnel.

The founder does the selling

Jack Liu (傑克揚升)

Founder of NMO, operating under the creator name 傑克揚升. His bio states his mission plainly: "in a weak era, build strong men." He also runs a free 4.4k-member announcement community that feeds the paid group.

Jack sells identity and environment, not information. The about page claims 600+ members have "escaped softness and mediocrity" through two mechanisms it names outright: a sexual-energy transformation system and a masculine environment. Whatever you think of the framing, the structure is textbook: name a mechanism, give it a price tag, stack five of them, then sell the stack for a fraction of the claimed total.

What NMO sells

The about page is a full value-stack sales letter in Chinese. Below is their about page word for word, with the key parts numbered. Hover a number to see what each line is doing.

Read as a builder, this is the value-stack playbook executed in a non-English market: price every module ($699, $1,799, $999, $1,999), total the stack ($4,999/year), make the bonuses "priceless," qualify hard ("not for everyone"), and state a no-refund policy up front. The $69/month price is never defended directly; the stack does all the anchoring.

The funnel, step by step

NMO runs a clean two-tier funnel that most English-language Skool builders will recognise.

The retention driver is the environment, not the courses. Challenges are time-boxed (30 days, 10 weeks), the founder runs private livestream Q&As, and offline meetups plus an annual gathering turn a subscription into a membership in a brotherhood. That is the same retention logic Hamza Ahmed uses in Library of Adonis, localised for the Chinese-speaking market.

How it compares

The formula you can copy

Stack and price every module. Each course inside NMO carries its own dollar value, and the page totals them to $4,999/year. Itemised value makes a $69/month price feel like a rounding error. This is the oldest direct-response move there is, and it still works on Skool.

Run a free feeder group. Jack's free 4.4k-member announcement group is 7.5x the size of the paid one, a classic freemium funnel where the free tier exists to sell the paid tier.

Own a language market. "Strongest in the Chinese-speaking world" is a category claim no English community can contest. Pick your market, then claim it by name, the same way the top Skool earners claim their niches.

Frequently asked questions

What is NMO on Skool?

NMO (男兒幫) is a Chinese-language men's self-improvement Skool community by Jack Liu (creator name 傑克揚升). It costs $69/month, has 588 members, and includes courses on discipline, fitness, dopamine detox, and wealth, plus private livestream Q&As and offline meetups.

Who is Jack Liu?

The founder of NMO, known as 傑克揚升. His stated mission is building strong men "in a weak era." He also runs a free 4.4k-member community used for announcements and as the top of his funnel.

How much does NMO cost?

$69 per month. The about page claims the included courses are worth $4,999 per year and states a strict no-refund policy, so it tells prospects to read the plans carefully before joining.

Is NMO in English?

No. The community, its courses, and its about page are in Chinese, and it positions itself specifically as the strongest men's growth community in the Chinese-speaking market.

What is the lesson for other community builders?

Value stacking translates across languages: price each module, total the stack, qualify hard, and let a large free group feed a premium paid one. Serving a non-English market natively can also support premium pricing with less competition.