Club Raw: Gillian Berry's Raw Vegan Skool Community at $39/Month

Club Raw is a raw vegan Skool community founded by Gillian Berry that charges $39 per month with a free trial and has 679 members. It sells the social half of a difficult diet rather than the diet itself, and its about page opens by naming isolation as the problem. The community also claims an award as a top Skool health community in 2026.

Who is Gillian Berry?

Gillian Berry is the founder of Club Raw and a health and wellness YouTuber. Her Skool profile shows 3.3k contributions and 1.4k followers since joining in December 2025, and she is also a member of large free health communities on the platform, including one with 82.3k members.

Gillian Berry

Founder of Club Raw. Her Skool bio reads: "Health & Wellness YouTuber passionate about inspiring others to live a healthy life focused on eating real, whole foods." Joined Skool December 2, 2025, with 3.3k contributions.

Google autocomplete confirms real branded demand for her name, including queries about her YouTube channel, recipes, her juicer and before-and-after results. That existing search interest is the free traffic layer sitting above the paid community, and it is why a nine-month-old Skool community already has 679 paying members.

How Club Raw sells

Club Raw sells company, not information. The opening questions are about doing this alone, running out of ideas and falling off track, which are social and motivational failures rather than knowledge gaps.

That is the correct read of the niche. Raw vegan recipes are free and abundant everywhere. What is scarce is other people doing it with you, which is exactly what a community can sell and a blog cannot.

What the about page actually says

Below is the Club Raw about page word for word, with the key parts numbered. Hover a number to see what each line is doing.

Read as a builder, the standout detail is the monthly programming. "August: ALL Raw Month" with named guest speakers means the community has a fresh reason to exist every single month, which converts a subscription into a series of small events.

How Club Raw compares on price and mechanics

Among the Health communities we have broken down, Club Raw is mid-priced and unusually heavy on real-world mechanics.

The free trial matters more than it looks. In a niche where the main objection is "I will fall off again", letting someone experience one week of the group is a better argument than any feature list.

The funnel, step by step

Club Raw converts YouTube attention into paid membership by promising the one thing video cannot deliver, which is other people.

The retention design runs on three clocks at once: weekly calls, a monthly theme, and quarterly cleanses. A member who wants to cancel has to walk away from something on each of those timescales, which is a much harder decision than leaving a content library.

The formula you can copy

Sell the social gap, not the information. If your niche's information is free, the thing worth paying for is not being the only person doing it.

Stack clocks. Weekly, monthly and quarterly commitments make cancelling feel like losing three things instead of one.

Put a number on your library. "$300+ value" reframes $39 as a discount rather than an expense. Compare how other founders anchor pricing across the Skool Games leaderboard and check the platform maths in how much Skool takes.

Frequently asked questions

What is Club Raw?

Club Raw is a paid Skool community founded by health and wellness YouTuber Gillian Berry for people eating a raw vegan diet. It costs $39 per month with a free trial, has 679 members and 5 admins, and includes weekly group live calls, a digital library of courses and recipes, meal prep sessions, quarterly cleanses, members-only videos, monthly meetups and juicer giveaways.

How much does Club Raw cost?

Club Raw is listed at $39 per month on its Skool about page and offers a free trial. That places it mid-range among the paid Health communities in our breakdowns, which run from $10 to $471 per month.

Who is Gillian Berry?

Gillian Berry is the founder of Club Raw and a health and wellness YouTuber whose Skool bio describes her as focused on eating real, whole foods. She joined Skool in December 2025 and has 3.3k contributions and 1.4k followers on the platform.

Is a raw vegan diet safe?

That is a question for a doctor or a registered dietitian, not for a community breakdown. Raw vegan eating and cleanse protocols carry real nutritional risks for some people, and nothing in Club Raw's marketing, or in this article, is medical advice.

What is the lesson for other community builders?

Run a calendar, not a library. Club Raw layers weekly calls, a named monthly theme with guest speakers, and quarterly cleanses, so there is always something imminent that a member would lose by cancelling.