Goosify Review: The Free Skool Community With 13,000 Members

Goose Dunlavey's Skool community costs nothing to join. He's explicit about it: "Free. Always will be." Thirteen thousand people have taken him up on that.

He joined Skool on March 24, 2023. By 2025 he had 23,400 followers on the platform, a community ranked in the top 1% of all Skool communities, and a CRM tool used by 1,000+ community owners paying $69 a month.

None of this happened by accident.

Who is Goose Dunlavey?

Goose Dunlavey is a Skool Ambassador, software developer, and community builder. His profile on Skool lists three titles: World Tour Host, App Builder, Bus Driver.

The App Builder part refers to Wingman — the only CRM built specifically for Skool. The World Tour Host part refers to School IRL, a global in-person meetup series Goose organized across multiple continents.

He has 2,600+ contributions on Skool since joining in March 2023. That's not a passive number. He shows up.

How did he build Goosify?

Goosify wasn't built by a launch campaign. It was built by doing the work publicly on the platform it teaches.

Goose ran challenges inside Goosify. He posted training replays. He gave feedback directly to members. He worked inside the community as a contributor first and creator second. The community became his proof of concept before it became his distribution channel.

When he built Wingman, he already had 1,000+ Skool communities he'd worked with. That's where the product design came from — real observations, not assumptions. The CRM solves the exact retention and conversion problems Goosify members were trying to solve.

The feedback loop is tight: Goosify members try to build communities, hit the limits of what manual outreach can do, and find Wingman. Not because Goose pushed it on them, but because the problem is real and the solution is visible.

What's inside Goosify?

Goosify targets two audiences at once: complete beginners who've never built a Skool community, and experienced operators who are stuck.

Members get:

• Weekly free training sessions with replays — ongoing, not a one-time dump
• Challenges with prizes
• Direct feedback from Goose's team
• Wingman walkthroughs and Skool CRM education
• Access to 13,000 builders sharing what's working right now

The explicit promise on the about page: helping members go full-time on Skool without guessing, building boring businesses, or burning out.

The community is public — visible before joining and searchable on Skool. Non-members can see the about page and some top posts. That transparency is itself a conversion mechanism. The content quality is visible before the commitment.

The formula: what actually made it work

Three things separate Goosify from other Skool how-to communities.

The product is the proof. Goosify demonstrates what good community looks like by being one. Every training, challenge, and feedback loop Goose runs is the exact methodology he teaches. You don't have to imagine whether his system works — you're standing inside it.

The free community builds the trust the paid product needs. Wingman costs $69/month. That's not an impulse buy; it requires trust in the builder. Goosify is where that trust is built, through weekly contact and visible work. By the time a member considers Wingman, Goose has earned the right to ask.

The IRL events turn online connection into something physical. School IRL takes the community off-screen. Members who meet Goose in person become advocates in a way no amount of good content can replicate.

The formula isn't complicated: be useful, be consistent, be visible, and build the paid product from the real problems you see.

What you can do with this

The pattern here isn't about Skool specifically.

Build something genuinely useful and give it away. Make the free thing so good that people trust you enough to buy the paid thing. Don't rush the transition. The trust you build is the moat.

If you want to learn community building from someone currently building a 13,000-member community, Goosify is the most direct way to do it — and it costs nothing. If you're still deciding whether the platform fits you, start with whether Skool is worth it for coaches or what Skool actually costs.

FAQ

What is Goosify on Skool? Goosify is a free Skool community created by Goose Dunlavey, a Skool Ambassador and software developer. It has 13,000+ members and focuses on helping people build, grow, and monetize Skool communities. It's ranked in the top 1% of all communities on the platform.

Is Goosify actually free? Yes. The Goosify about page states: "Free. Always will be." There's no paid tier inside Goosify. The associated paid product is Wingman, a separate CRM tool for Skool owners.

Who is Goose Dunlavey? Goose Dunlavey is a Skool Ambassador who joined the platform in March 2023. He built Goosify, Wingman (a CRM used by 1,000+ Skool communities), and organized School IRL, a global in-person meetup series for community builders.

What is Wingman by Goose Dunlavey? Wingman is the only CRM built specifically for Skool. It automates member onboarding, tracks engagement, flags who's at risk of leaving, and lets owners message the right members at the right time. It costs $69/month (or $690/year) with a 7-day free trial, and is used by 1,000+ Skool communities.

How do I join Goosify? Goosify is open to join directly on Skool. It's free, open to complete beginners and experienced owners alike, and always will be.

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Updated June 2026. Facts sourced directly from Skool community pages. Revenue figures for Goose Dunlavey are not publicly disclosed and are not claimed here.